In late September, California Governor Jerry Brown (D) signed a bill that banned manufacturers from profiting off of any cosmetic products that were tested on animals. Companies that violate the bill, according to HuffPost, risk a $5,000 fine, as well as an additional $1,000 each day if the violation continues. The new law will be put into effect on January 1st, 2020 and will apply only to products made on or after that date.
In the wake of this decision, Unilever released their own statement which revealed their support for animal protection leader Humane Society International's (HSI) #BeCrueltyFree campaign. The brand began a partnership with HSI and will actively support their mission to end animal testing in all countries. The #BeCrueltyFree campaign includes planned legislation, educating consumers, and raising awareness about what happens during animal testing. HIS’s goal with the campaign is to stop the practice of animal testing entirely within five years.