Quad/Graphics Redefines Future of Integrated Marketing with Planned Acquisition of Leading Creative Agency Periscope
The transaction has been approved by both companies’ boards of directors and is expected to close in early 2019. Under terms of the agreement, Quad/Graphics will purchase Periscope for $132.5 million. “We are redefining the future of integrated marketing at a time of substantial disruption when clients are looking for less complexity, greater transparency and accountability from their business partners,” said Joel Quadracci, Chairman, President & CEO of Quad/Graphics. “With Periscope, we will create a truly integrated, end-to-end marketing platform that we believe will create more value than the traditional siloed agency approach that exists today.
Periscope will turbo-charge our existing offering with its world-class capabilities in strategy, including media buying and analytics, creative and account management. Additionally, Periscope’s first-rate packaging design and premedia services will complement our robust print-production capabilities.” Quad’s acquisition of Periscope supports and accelerates the company’s ongoing Quad 3.0 transformation as an integrated marketing solutions provider that reduces complexity, and improves process efficiencies and marketing spend effectiveness. “We have been taking a disciplined approach to implementing our transformation strategy over the past few years,” Quadracci said. “Periscope is an important next step in our journey, significantly adding to the capabilities from our recent investments in Rise Interactive and Ivie & Associates.”