To successfully build their brands, most food companies know the best way to present their product is through effective packaging. Consumers–especially the younger generations–are driving many of the changes in packaging. They see packaging as a way to find healthier food products, prevent waste and protect the environment.
Sustainability has been an issue in packaging for so long now that it is difficult to call it a “trend.” However, it is still at the forefront of considerations for many packaging decisions, especially with recent calls to create a circular economy by reducing single-use plastics. Many major food brand owners, including PepsiCo, Nestle, Coca-Cola, Unilever and nearly 250 brands globally have committed to making all packaging recyclable by 2025.