Nestlé Plans Vegan Push with No-Meat Burger, Purple Walnut Milk
Hold the ground chuck: Nestle SA sees the future in a meat-free burger made from soy and wheat protein. Soon you may be able to wash it down with purple walnut milk or a spirulina latte.
The Swiss company is gearing up for its biggest push yet into the booming vegan market: the Incredible Burger, to be introduced under the Garden Gourmet label next spring. As consumers swap meat for leafy greens, Nestlé wants to turn the trend in plant-based eating into a billion-dollar business.