But, hold on. It’s not that simple and it’s not that fast. There are barriers and obstacles we must surmount.
There’s the “little’’ obstacle of getting the names past the lawyers. The legal barriers can seem formidable at times. All of the winning names seem to be spoken for, according to the lawyers. This is where good lawyers become extremely valuable. Perhaps the other claims to the winning names are for product categories not directly competitive to your new product, or perhaps the winning names can be purchased at reasonable prices. Maybe your company is willing to roll the dice and use the name, even though its legal status is a bit risky.