Over the past decade, Chobani was focused primarily on innovating their own products including the Chobani Flip line. In 2019, the company is shepherding consumers toward their newest innovation. Chobani launched their first plant-based product to again disrupt the yogurt market they helped build: Non-Dairy Chobani.
Peter McGuinness, Chief Marketing Officer, Chobani said of the launch, "We’re trying to grow consumption and expand categories — through disruption, of course, and through better options and through innovation — but we’re trying to make the category bigger and broader."