Tetra Pak to Offer New Levels of Customization and Flexibility with Digital Printing Technology
The digital printing technology will simplify the complexity of design handling, reducing time from design to print and opening up new opportunities for flexibility in order placement and product customization. Beverage brands can take advantage of added benefits like dynamic on-package printing and the ability to include a variety of designs within the same order.
Charles Brand, Executive Vice President, Product Management & Commercial Operations at Tetra Pak said, “We are committed to helping our customers explore new avenues with a truly ‘smart’ package, supporting their need for product customization, smaller batch sizes, greater traceability and the ability to interact with the consumer. Our investment in this digital printer demonstrates our commitment to support customers with future-proof technologies as the digital revolution transforms the way we all do business.”