Smurfit Kappa Calls on Global Innovators to take the Better Planet Packaging Design Challenge
The packaging leader has launched a new competition as part of its drive to solve one of the biggest challenges in the packaging industry – to reduce the amount of non-recyclable waste that is generated every day.
According to figures, packaging accounts for almost 45% of the demand for plastic in the world. Smurfit Kappa is challenging designers, engineers, inventors and creative thinkers, both inside and outside the company, to come up with packaging innovations that will replace the amount of un-recyclable waste generated every year. The two challenges outlined in the competition are: