The 6 Things Influencers Look For When Collaborating With Brands
In fact, according to "The State of Influencer Marketing" by Launchmetrics, in 2016, 65 percent of professionals claimed to have worked on influencer marketing campaigns. In 2017, this number rose to 78 percent of professionals.
In 2017, the word "influencer" made it into the Cambridge Dictionary and is officially defined in marketing as a person or group that can influence the behavior or opinions of others: The influencer is the individual whose effect on the purchase decision is in some way significant or authoritative.