Your packaging may be more important to your company’s success than you know. In addition to attracting consumers’ attention and protecting your products, it also can have a significant impact on your operating costs.
Why? Because many businesses don’t put as much thought into streamlining their packaging as they put into improving production. They may invest a lot of time and effort into making the latter more efficient and cost-effective, but put relatively little thought into how they package those products. As a result, they may be spending more money than necessary. Fortunately, there are several adjustments you can make to ensure your company doesn’t fall into this trap.