APTAR BEAUTY + HOME Launches 100% PCR Colored Closures
Consumer behavior is changing as environmentally conscious consumers seek out brands that reduce waste and are good for the environment. According to Mintel, 43% of US consumers agree that reducing packaging waste is important to them. Sustainability efforts are an integral part of brands, with a focus on the life cycle of products from raw material to end of life.
Aptar is committed to incorporating sustainability at all levels of the business. The newest sustainability strategy focuses on five key areas: people, circular economy, solutions, operations, and suppliers/partners. Within this strategy the solutions pillar is comprised of a dedicated team focused on designing products and processes with people and the planet in mind. Aptar believes the packaging industry must be circular, with repeatable and positive effects on people, planet, and products.