As companies switch product labels to shrink sleeves as part of their rebranding strategy, it’s important to understand the primary challenge of the shrink sleeve label design process
Shrink sleeves—when designed, printed and shrunk correctly—have countless benefits essential to any rebrand: product differentiation, 360-degree branding, improved appearance retention and maximum shelf impact. Sleeves also add value to a product’s total packaging system by providing added strength and allowing for the use of lightweight product containers as well as enabling easy incorporation of tamper-evident elements.
Shrink sleeves are a great branding opportunity, which explains the staggering growth of the segment in recent years. But companies switching their product labels to shrink sleeves as part of a rebranding strategy need to plan for the primary challenge of the shrink sleeve label design process: accounting for shrink distortion in the artwork origination process.