Loop,ꟷan initiative that links major consumer product brands, retailers and Terracycle,ꟷis generating a lot of excitement since its announcement in January at the Davos World Economic Forum. Loop, which will actually launch in May, is a shopping concept that will deliver common household food products in packaging that is made to be used multiple times. The system will be tested in Paris and New York as a first step, with London, Toronto and Tokyo expected to be added later in 2019.
Consumers are becoming increasingly aware of packaging waste and its effect on the environment. Meanwhile, many packaged goods companies are taking note and responding by committing to massively reduce waste by making their packaging recyclable or reusable. This program is designed to close the packaging loop, helping to create a circular economy.