The truth is, technological advancements, such as smart homes, wearable tech and voice and face recognition make our lifestyles more convenient and more interesting no matter our age, but it is those aged 37 and younger who approach the integration of tech into our everyday lives with the least amount of trepidation and the maximum amount of sanguinity.
To the younger generation, it feels natural and fun to utilize their mobile phones while shopping and, in the home, so why not have a go? And since many millennials and post-millennials have cash to spend, retail has responded with a transformation of the shopping model into a more personalized, more convenient and emotionally rewarding experience.