Absolut Elyx Bottle Celebrates Copper as Part of Distillation Process
Absolut’s Elyx vodka bottle, created by Ardagh Group, celebrates the role that copper plays in the distillation process.
With the bottle’s square cross-section and areas combining heavy patterns with smooth sections, the glass manufacturer had to prepare for different cooling behaviors in different parts of the bottle. Also, the large labels in the new design required the bottle to be produced with demanding geometrical precision to achieve the perfect labeling platform.