Unless you have been out of the United States for quite some time, you likely know about White Claw and other hard seltzers. Sure, if you’re a product of the ’90s, you remember Zima hard soda in the clear bottle with bright blue and black labeling. Raise your hand if you never tried one, just to try it. Nobody? Exactly.
Consumers usually want to try a fun new adult beverage, especially during the summer — with backyard barbeques, pool parties, baseball games and beach bonfires. The most popular at the minute is White Claw. The fizzy “spiked water,” as it is called, has less sugar than those previously on the market, and comes in Natural Lime, Mango, Black Cherry, Ruby Grapefruit and Raspberry flavors.