Bourbon Whiskey Launches Augmented Reality POS Program
Heaven Hill's Larceny Kentucky Straight Bourbon Whiskey has launched “Unlock the Rickhouse” augmented reality app available at the Apple Store and Google Play. With this app, consumers are invited to search through the rickhouses to learn more about the product, potentially win daily prizes, and the chance to win the grand prize of $10,000.
The brand launched this unique program with several exciting elements, including the custom augmented reality app that allows consumers to view the Larceny rickhouses and other surrounding buildings, the grand prize sweepstakes with the chance to win $10,000, and an eye-catching in-store display to help merchandise Larceny cases and encourage in-store interaction with consumers. The interactive display features directions on how to download the app, paired with a map of the Larceny rickhouses that can be scanned in-store using the app. Additionally, select 750 ml bottles feature a Z-card necker that folds out into a map of the Larceny rickhouses on one side, with instructions on how to download the app, win prizes and enter the sweepstakes. This allows consumers to take the experience home and play daily.