More than ever before, we have the ability to create experiences for our customers that not only solve their immediate problems but also leave them feeling delighted by the process.
We have that ability, but not all companies are yet creating delightful and highly engaging shopping experiences. So this is a moment of opportunity. This is the time when brand owners get to choose whether they will lead or follow in their industry. Whether they will set the standard for an excellent customer experience — which involves interactive digital shopping and zero surprises upon delivery — or struggle down the road to catch up with their competitors.