Mastercard Introduces Macaron Packaging as Part of Brand Expression
Mastercard has introduced two bespoke macaron (French macaroon) flavors, Passion and Optimism, in the latest manifestation of its multisensory brand expression, arriving on the heels of the launch of its first flagship restaurant, PRICELESS, in New York City.
“People expect a lot, but sometimes what they don’t expect can make a more lasting impression,” said Raja Rajamannar, chief marketing and communications officer, Mastercard. “With this first taste of Priceless, we are pushing our brand into uncharted territory and building on our expertise in creating the most extraordinary and delightful culinary experiences that you can get exclusively with Mastercard.”