For over a century corrugated packaging has carried products around the world, delivering everything from machine parts to computers and food from point of origin to point of use. Throughout its history, the corrugated industry has continually improved its products to accommodate evolving user requirements and “rules of the road.”
Corrugated’s adaptability is more crucial than ever with the growth of e-commerce. Before online shopping, corrugated boxes were used primarily to deliver cases of products to manufacturers or stores, serving a purely utilitarian purpose. Brand promotion was typically reserved for primary packages such as folding cartons, which were packed inside the corrugated boxes, and then removed and placed on retail shelves.