Colgate-Palmolive to Share Recycled Tube Packaging Technology
Colgate delivered to retailers the first tube recognized by the Association of Plastic Recyclers (APR): Antiplaque & Whitening toothpaste under the company’s Tom’s of Maine brand. Tom’s will complete the switch in 2020, when the Colgate brand will start the transition in Europe and North America. As well, the Company will complete needed modifications to tube-making equipment at more than a dozen of its facilities around the world by 2025.
Now, Colgate is sharing its innovative technology with competitors as part of its campaign to transform one of the most widely used forms of plastic packaging that until now could not be recycled. “Colgate wants to make tubes a part of the circular economy by keeping this plastic productive and eliminating waste,” said Noel Wallace, chief executive officer and president of Colgate-Palmolive.