ABB Robots Ring in the Holiday Season at Bloomingdale’s
Helping New York celebrate the season, 12 ABB robots are interacting with visitors to Bloomingdale’s holiday celebration at their 59th Street flagship store. ABB’s robots are the main attraction in three of Bloomingdale’s 12 holiday window displays on Lexington and Third Avenues. The robotics company demonstrates the potential for its robotics and automation technology to revolutionize visual merchandising and make the retail experience more dynamic and whimsical.
ABB and long-time creative partner andyRobot® have harnessed the excitement of human-robot interaction at Bloomingdale’s to engage shoppers through a unique visual experience and to explore how robotics technologies could be applied in a retail environment.