Every product that is shipped is handled myriad times from the production line to the final destination. The product is packed and sealed, labeled and palletized, loaded and sent on its way. It may go directly to a consumer or may be subjected to several stops and truck transfers before traveling to its final destination.
Each instance of handling increases the possibility of mishandling. Packages can be dropped, pierced, crushed, damaged by weather and/or subject to other abuses. While you can’t reduce the number of times a package is handled, you can help ensure that all goods are packed as securely as possible, so that when a package is mishandled, the odds of damage occurring are relatively low.