Frieda’s Adds Winter Citrus Items to Grab-N-Go Packaging Line
Shoppers will be looking to discover new seasonal citrus favorites for an extra boost of vitamin C this winter. Frieda’s will be offering new grab-n-go citrus pouches for two new items this year: mandarinquats and lemonade lemons.
“Our data shows that the Frieda’s brand means something to shoppers and helps to get them over the hump of trying a something new,” said Cindy Sherman, director of marketing and innovation at Frieda’s. “Because some of these items can be intimidating, we like to help them get ideas on how to enjoy our products. Using our packaging to educate makes it easy and convenient for shoppers.”