P&G has introduced "Dawn Powerwash Dish Spray," its first new form of dish detergent since Dawn soap in a bottle was released nearly 50 years ago. The new formula, which comes in a spray bottle, doesn't require water to activate cleaning suds the way traditional dish soap does.
This new bottle of Dawn spray with a nozzle costs about two dollars more than the regular version of Dawn liquid soap. P&G hopes consumers are willing trade up for the higher-priced version of because of the convenience the soap should bring to daily chores.