Foil Innovation Catches the Eye for Added Value Brand Packaging
Dr Glenn Wood, COO of foil technology specialist, Fresnels Innovation, considers product enhancement features that add value – and sales – to packaging design and brand ownership.
Investment in innovation by surface effects specialists continues to bring highly innovative, eye-catching features, which incorporate advanced optical technology, to the world of luxury and brand packaging. In turn, this now provides packaging designers with advanced new graphic tools, enabling them respond to the current trend for color shifting effects. It also provides a measure of deterrence against piracy.