Unilever partnered with design agency PB Creative on a new range identity and pack designs for men's grooming brand AXE (LYNX in the U.K.). Tapping into the growing trend of products inspired by nature, WILD is an exciting on-trend range comprising new bodyspray and bodywash products.
The disruptive aesthetic driven by the unusual fragrance ingredients; Green Mojito & Cedar Wood and Fresh Bergamot & Pink Pepper challenges category norms whilst reflecting the true character of AXE and staying relevant to its target consumer group (16-23 year-old men).