Slime Brand Moon Cotton's First Batch Sells Out in 9 Days
Brand design agency Vault49 reveals the identity and visual language for slime brand Moon Cotton, including full unboxing experience for the direct to consumer brand.
Moon Cotton was launched in 2017 before becoming part of the IMGN Media portfolio, which includes viral, social media brands Daquan and So Satisfying. Led by IMGN Media creative director Katie Woolly, Moon Cotton had carved out a premium space in the slime category with inspired flavor combinations and considered settings for the videos. Now within IMGN Media’s portfolio, Woolly sought to refresh her brand’s visual identity and the company took the challenge to Vault49.