Packaging has always been a means of communicating a brand’s value proposition — who your product is for and why it’s better and different than anything else on the market today. But in today’s increasingly competitive consumer product landscape, the critical need to stand out is inspiring marketers to push the boundaries of design in new and unexpected ways. Based on what we’re seeing from design projects on our global platform, here are five new trends that will dominate packaging design in 2020 and beyond.
Retro-futurism may seem like a counter-intuitive notion. However, retro and futuristic design can work really well together, invoking both feelings of nostalgia (retro) and anticipation (futurism). The next 12 months will see designers using the current gradient trend as a jumping-off point for creating packaging that pairs both futuristic and retro design elements to create remarkable designs that will appeal to a wide variety of consumers. Expect plenty of neon colors, bold gradients and retro design touches (like minimalist logos and retro-inspired typography) to come together in unique, unexpected and on-trend ways.