Having partnered with specialty food brands for nearly two decades to create strategic design that gets results, I’ve learned more than a few things along the way. Specializing in only food CPG brands has allowed me to finely hone in on best practices that can transform packaging into a workhorse to sell itself, be it on the shelf or online. You’ve worked hard to develop your product and bring it to market, so don’t cheat yourself when it comes to the packaging design. Do it right the first time to give your product its best shot — it’s an investment in the success of your product and brand. Here are some key points to keep in mind when developing any food packaging:
Whether the product is sold online or in stores, the packaging needs to catch the eye to attract interest. If the product does not stand out and look interesting then the consumer will not look further. For online products, consider how the image looks at a thumbnail size and ensure it has enough impact.