Beverage Giants Launch "Every Bottle Back" Initiative to Improve Recycling
An initiative from three of America's biggest beverage companies, Coca-Cola, PepsiCo and Keurig Dr. Pepper, aims to improve the recycling and processing of plastic bottles. The program is kicking off in North Texas with an investment of more than $3 million.
The American Beverage Association announced that the Dallas-Fort Worth area will be the first region to get an investment from the “Every Bottle Back” initiative launched in the fall by Coca-Cola Co., PepsiCo and Keurig Dr Pepper.