Napolina Italian Food Brand Unveils New Brand Identity
Napolina, the U.K.’s number one Italian cooking brand, unveiled a new look for its full product portfolio with strategy and design by brand consultancy Brandon. The updated range started the rollout with tinned tomatoes that launched on shelf last fall.
Napolina, which originally launched in 1965, approached Brandon to help refresh the range in line with a new brand proposition “For the love of Italian food” and transition from an ingredients brand to be about cooking great tasting Italian food.