In the next year, the consumer packaged goods (CPG) landscape will drastically change as brands evolve their strategies around digital channels, sustainability, collaboration and loyalty. Cutting across each of these initiatives is a need to innovate smarter and faster.
Some of the top traits found within leading innovative companies are speed, data-driven decision making, commitment from their leadership, an entrepreneurial culture, and a relentless focus on the consumer, according to Become 2020, a large research study by Harvard Business Review Analytic Services and sponsored by Mastercard. To successfully navigate tomorrow’s challenges, CPGs must work to foster these traits within their organizations.