Pabst Brewing Company (PBC), best known for its Pabst Blue Ribbon (PBR) beer, is launching a new India Pale Ale (IPA). The Seabird beer is exclusive to the Midwestern U.S. region. After last summer’s expansion of the PBR brand to whiskey, coffee and hard seltzer, the company pledged to continue innovating in the beverage sphere.
The Seabird IPA beer is housed under an entirely new PBC brand, Captain Pabst, and separate from the PBR brand.