Mars Wrigley has launched Skittles Giants — a larger-than-life, softer-centered version of its much-loved original fruit candies — with brand and packaging identity by Straight Forward Design. Skittles’ first-ever ‘giant’ sub brand needed to strike the right balance between differentiation from the core brand and celebrating this new product.
Skittles first came onto the market in 1979 and has a strong core range and is enjoyed by millions of people all over the world. This year Mars Wrigley has introduced Giants to its portfolio to give new consumers and loyal followers something different and enticing to chew on, while ensuring high levels of energy and excitement around this iconic brand.