Everywhere you look there's a subscription for something, and the selection grows with each passing day. The craze for a "subscription for everything" may make you think just having a great subscription box idea is the winning recipe, but there's a lot more to it. Down the line, you'll discover that consumers aren't just interested in a box's products but aspects like its delivery cycle, quality assembly and optimal return policy. Here are four mistakes you should avoid when starting a subscription box service.
Yes, people opt for subscription box services because they may not have the time to go shopping for such products or simply because they can. However, since 2013, the retail subscription market has grown by 100% yearly, which means offering such a service isn't a disruptive idea.