According to ForMarkets, the global RTD (ready to drink) market is predicted to reach $17.67 billion by 2025, with a growth rate of 7.2% between 2018-2025. As the RTD category continues to grow, consumers are reaching for convenient, better-for-you sources of energy — via protein or caffeine — in sophisticated packaging.
Energy drink brand packaging has traditionally been designed to attract a specific consumer, namely male gym-enthusiasts. The use of black or primarily colors coupled with large fonts and photography of flexed biceps are often used to convey strength. But today’s emerging brands are taking the opposite approach, using muted colors and monochromatic design to create packaging design that appeals to an entirely different consumer.