Sol Attains Premium Design and Focuses on Positivity of the Sun
Sol cerveza unveils a new design for packaging in global markets. Inspired by Sol’s Mexican heritage, Vault49 used handcrafted artisanal elements to tell the brand’s rich and colorful history while elevating Sol’s iconic sun symbol as a vibrant beacon for positivity.
The global beer brand approached Vault49 after a separate redesign in the United States to help create a powerful, authentic packaging design for global markets. A new design in these markets would more deeply engage drinkers with Sol’s brand story and proposition: “Sol connects you to the positive energy of the sun.”