Packaging companies are operating in a rapidly and dramatically changing economy. The landscape is increasingly digital, requiring new ways to make transactions and position products online. And it’s full of more sophisticated, demanding customers all over the world who want more sustainable and customized products that are more transparently priced. Plus there is not one economy but many economies, because businesses must contend with so many local and regional differences in preferences, regulations and logistics.
This competitive landscape can seem daunting and make it tougher to create pricing structures that satisfy the customer and yield a good return on packaging products. But there is a solution for these challenges. By systematically combining business expertise and strategy with data-driven customer and market insights, packaging companies can consistently set the right price for every product, customer and deal at scale — with outcomes that deliver financial impact, eliminate manual work and speed deal cycles for customers and sales reps. Executed correctly, it’s a win-win for the company and its customers.