Botta Packaging with Esselunga to Substitute Bubble Wrap with Paper
BOTTA Packaging, based in Milan, Italy, flanked the leading Italian supermarkets chain Esselunga to develop an innovative envelope, entirely lined with corrugated paper, to protect bottles and eggs during online shopping deliveries.
The traditional and widespread use of bubble wrap (plastic) inside e-commerce packaging is considered a non-sustainable habit which also implies the risk of annoying end consumers. Receiving packaging in different materials which need to be separated upon disposal, is a difficulty that the customer prefers not to face.