Jägermeister Launches 'Save the Night' Limited Edition Bottle
For the first time in the brand’s history, Jägermeister is changing the front label of the iconic liqueur across the world for the #SAVETHENIGHT Jägermeister Limited Edition Bottle. The bottle launches as part of an initiative to support nightlife communities during the COVID-19 crisis.
The #SAVETHENIGHT bottle and initiative is backed with the commitment from family owned Mast-Jägermeister SE to generate 1 million euros for the global nightlife community, including artists, creatives, bartenders and club owners who are facing unprecedented hard times and struggling to make a living.