Baby Nut, the cute newborn version of Planters’ classic mascot Mr. Peanut who made his debut at the Super Bowl this year, will appear on Planters packaging. On the packaging, a wide-eyed Baby Nut clutches a peanut with an awestruck look on his face. The tagline reads: “That’s one cute nut!”
Baby Nut came to life during Planters’ Super Bowl spot after a pregame ad showed the original Mr. Peanut dying in a nutmobile accident to save pals Wesley Snipes and Matt Walsh. At Mr. Peanut’s funeral, a tear from the Kool-Aid Man landed on the plot, sprouting a peanut plant that brought Mr. Peanut back to life as Baby Nut.