New Branding for Handsome Brook Farms Reveals Company Values
Handsome Brook Farms has introduced a new carton design now on grocery shelves nationally. The packaging nods to Handsome Brook Farms’ belief that the future of animal and land husbandry is bright, with the vibrant colors reflective of the green pastures, blue skies, and bright yellow sunshine of a new tomorrow.
Handsome Brook Farms partnered with Redscout to articulate their brand mission and translate it into a new visual identity — culminating in a package design that doesn't overwhelm the customer with confusing claims. The result is straightforward communication, highlighting “Handsome” as an aspirational standard, and the obvious choice for customers who want the best for themselves and the planet. Their new logo treatment is inspired by the energy of sun rays and symbolizes the optimism and forward-looking spirit of Handsome Brook Farms. Customers may also notice the company name has transitioned to Handsome Brook Farms (previously Handsome Brook Farm) to better reflect all 75 family farms in their network that bring their pillars of Small Farms, Big Hearts, and Brighter Future to life each day.