Kroger Adds Recycling Program for Simple Truth Private Brand
The Kroger Co. has launched its Simple Truth® Recycling Program, offering customers a free and simple way to recycle the flexible packaging of more than 300 products from Simple Truth, one of the company's private label brands.
Developed in partnership with international recycling leader TerraCycle, Kroger’s new platform enables customers to recycle a wide range of flexible packaging not currently accepted in curbside recycling programs, including produce bags, bread bags and plastic overwrap from household items like tissues and bottled water. The Simple Truth Recycling Program marks another significant milestone for Kroger’s Zero Hunger | Zero Waste social impact plan and establishes Kroger as the first Fortune 25 retailer to offer a free recycling program for its own private-label brand.