London: Product of the Year is back and on a mission to discover and celebrate the UK’s most innovative new products and packaging for 2021.
Over the past few months, the consumer landscape has changed dramatically. Home baking; ambitious fitness goals; healthier eating and a willingness to try new things has characterized life in lockdown for many. And amid grappling with a ‘new normal’ and negotiating the prevailing uncertainty, it is the true innovators that have shone brightest. Consumer products that continue to provide us with comfort, reassurance and positivity — the products we rely on. And with organizations like Procter and Gamble and Unilever recognizing the need to innovate and investing in new product development, the future is looking more optimistic.