The impact of COVID-19 will likely last for quite a while and with it, the rise of in-home food and beverage consumption will continue for the foreseeable future. While the health and immune-boosting properties of fresh produce brought growth to the produce category, the majority of consumers are now seeking out frozen and pantry-friendly fruits and vegetables much more than they did before the outbreak.
Consumers are still actively buying fresh foods, but they’re also prioritizing the purchase of healthful foods that come with the added benefit of an extended shelf-life. Produce is one example of a health-oriented category that consumers are actively buying canned, bottled or frozen across the store.