The “first moment of truth” is that 2 to 7 seconds it takes a consumer to make a decision about a product color. It is a significant factor in “first moment of truth” when you considered the reach it has to engage and communicate to consumers. This is what can make getting the right color and the color right, the first time, so important in that brand and consumer relationship.
Brand managers or packaging designers invest countless hours and creative energy to create the right face for your products. The packaging and unboxing of a product creates an experience for the consumer that adds to the product’s appeal. It’s important to make sure design intent is realized — every time and everywhere that product appears. This is a building block of creating consistency in the consumer experience each time they interact with the product.