STARBURST® announced the beloved All Pink pack will move from a limited-edition product to a permanent, national, everyday offering in stores nationwide. To celebrate, the brand created limited-edition STARBURST All Pink Self-Care Kits ahead of International Self-Care Day on July 24 to treat fans like a Pink STARBURST.
"Our Pink STARBURST has been a fan favorite flavor for years and has led to the viral 'I Am A Pink STARBURST' meme, which personifies feeling special and treating yourself, and others, accordingly," said Justin Hollyn-Taub, director, Fruit Snacks. "We're thrilled to make STARBURST All Pink a permanent offering in our brand portfolio to help ensure our fans feel as special as we think they are, every day of the year."