Better With Less: The Jury Sounds Off on Sustainability & Innovation
The Better With Less – Design Challenge was created to find new environmentally friendly and functional packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages. Organized by Metsä Board, the European producer of premium fresh fiber paperboards, an international jury including renowned packaging design experts from various fields related to packaging, design, brand strategy and innovation was convened. After the judging concluded and the finalists chosen, a roundtable panel discussed what they saw as well as the challenges facing the packaging community when it comes to sustainability and innovation:
Alissa Demorest: Concepts that were both simple and clever and that made substantial advances in terms of environmental impact in the finished pack.