Unilever-owned laundry brand Persil has switched to 100% recyclable bottles as part of the company’s new ‘Clean Future’ initiative. The bottles are made with 50% post-consumer recycled plastic, and the dosing ball previously provided with every bottle has been removed, reducing the amount of virgin plastic by 1,000 tonnes annually, Unilever said.
Persil has also been reformulated with plant-based stain removers and biodegradable ingredients from renewable or recycled sources. It has been concentrated by 23%, meaning the bottles are smaller – allowing for 19% less trucks on the road.